A STORY CAN CHANGE THE WORLD.
Dead On Arrival
Viewed by millions around the world, Dead On Arrival is the world’s leading prevention education documentary about fentanyl. The film is currently utilized in tens of thousands of schools across America to inform young people and save lives. Dead On Arrival was generously funded by George O’Connell and produced by Christine Wood. The film features four bold parents who are committed to sharing the stories of how they each lost their children to fentanyl poisoning. Dead On Arrival was written, shot, directed and edited by Dominic Tierno in 2021.
DIGITAL VIDEO NOW REACHES OVER 3 BILLION PEOPLE WORLDWIDE
It’s amazing how fast a story can spread through video content. More importantly, how well it can be processed and remembered compared to other forms of content. Statistics show that video viewers retain 95% of a message when watching it on video, compared to 10% when reading text. Visual content is processed by the human brain 60,000 times faster than text. People also like to share videos— videos are shared 1200% more than links and text combined. If you have a story to share with the world, video content is likely the best way to do it. How many people in the world will you reach? Advertising can certainly help, but an impactful, well-told, share-worthy story can reach more for less. Combining both is the strategy of the world’s largest media companies today.
